Skip to content

Start selling your products across Google

Select a solution below

Discovery Ads
Merchant Center
Performance Max
Search Ads
Buy on Google
Local inventory ads
Manufacturer Center

Get started with Discovery campaigns

Promote your products across Google's feeds.

1. Review our best practices checklist

Set your campaign up for success with these tips.

2. Collect your best assets

If you need help choosing the right visuals, review the Discovery creative guidelines or download our creative guide.

3. Create your campaign

Once you're ready, follow these steps to create your campaign.

Additional resources to take your reach further

See how shoppers discover your products across Google

Search, Video, Discovery, and Shopping ads help you connect with more shoppers throughout their shopping journey.

Set up your Merchant Center account

Make your store and product info available to shoppers across Google. In the EEA and Switzerland, Merchant Center can be used with any Comparison Shopping Service (CSS) you work with. You can find a list of CSS partners here.

1. Create an account

Once you have an account open, verify important details like your business and contact information.

2. Upload your products

Prepare your product info to submit through a feed.

3. Show your products across Google

Opt your product data into programs, like surfaces across Google, Shopping ads, local inventory ads and Shopping Actions, to highlight your products to shoppers across Google.

Additional resources to take your reach further

Merchant Center Beginner’s Guide

Learn how to get started, upload your products, and manage your data feeds.

Learn more

Merchant Center support

Answer any question or concern related to Merchant Center with these helpful resources.

Learn more

Set up a Performance Max campaign

Today’s shoppers are tapping into an ever-growing number of places online and in-store to find what they need. Maximize your reach and meet more customers wherever they're shopping. Performance Max allows advertisers to access new inventory, formats, and audiences across all Google channels including YouTube, Search, Discover and more.

1. Verify and claim your website

Create a Merchant Center account, then claim and verify your website.

2. Upload your products

Once you’re set up on Merchant Center, upload your product data so shoppers can see your product details, like the product image, price and availability.

3. Create your campaign

Link your Merchant Center and Google Ads accounts. Set up conversion tracking and audience signals to start your first Performance Max campaign.

Additional resources to take your reach further

Merchant Center support

Get expert support as you create and manage your campaign.

Learn more

Set up a Search ads campaign

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps.

1. Create your text ad

In just a few minutes, you can write a text ad that tell people what you offer.

2. Choose your audience

Connect with potential customers by selecting relevant keywords people are searching for on Google.

3. Set your budget

Set a daily budget, and pay per click. You’ll never pay more than your monthly max.

Additional resources to take your reach further

Ensure that potential shoppers find your brand, consider your products, and click through to purchase.

Search Ads support

Get help setting up your Search Ad campaigns.

Learn more

Get started with Buy on Google

Help customers shop effortlessly with you across Google at home, on mobile, or when shopping with their voice.

1. Create a feed

Upload your product data in Merchant Center.

2. Setup your store

Configure your business settings: shipping, taxes, branding, returns.

3. Publish your listings

Start selling your products directly on Google.

Additional resources to take your reach further

Buy on Google Quickstart Guide

Learn how to sell your products directly on Google with this helpful resource.

Learn more

Set up your local inventory ads campaign

Let nearby shoppers know what you have in stock, driving more sales in your physical store.

1. Set up your accounts

You need three separate accounts to run local inventory ads: Merchant Center, Google My Business Locations, and Google Ads. In Europe, Local Inventory Ads can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on other surfaces the CSS has opted in to. You can find a list of CSS partners here.

2. Enable the local inventory ads program

Log in to your Merchant Center account. Enable local inventory ads in the Merchant Center Programs tab.

3. Create, register, and submit feeds

Use Merchant Center to create and submit a local product inventory feed.

Additional resources to take your reach further

Google Ads support

Get expert support as you create and manage your Ads campaigns.

Learn more

Set up your Manufacturer Center account

Provide up-to-date, accurate product info to Google, making it available to potential customers wherever they’re searching.

1. Create an account

Once you’ve determined eligibility, create a Manufacturer Account using your business details.

2. Upload your products

Prepare your product data to submit through a feed, or work with a data partner to upload your product info.

Additional resources to take your reach further

Quickstart setup guide

Everything you need to know to get Manufacturer Center setup, fast.

Learn more

Discovery Ads

Get started with Discovery campaigns

Promote your products across Google's feeds.

1. Review our best practices checklist

Set your campaign up for success with these tips.

2. Collect your best assets

If you need help choosing the right visuals, review the Discovery creative guidelines or download our creative guide.

3. Create your campaign

Once you're ready, follow these steps to create your campaign.

Additional resources to take your reach further

See how shoppers discover your products across Google

Search, Video, Discovery, and Shopping ads help you connect with more shoppers throughout their shopping journey.

Merchant Center

Set up your Merchant Center account

Make your store and product info available to shoppers across Google. In the EEA and Switzerland, Merchant Center can be used with any Comparison Shopping Service (CSS) you work with. You can find a list of CSS partners here.

1. Create an account

Once you have an account open, verify important details like your business and contact information.

2. Upload your products

Prepare your product info to submit through a feed.

3. Show your products across Google

Opt your product data into programs, like surfaces across Google, Shopping ads, local inventory ads and Shopping Actions, to highlight your products to shoppers across Google.

Additional resources to take your reach further

Merchant Center Beginner’s Guide

Learn how to get started, upload your products, and manage your data feeds.

Learn more

Merchant Center support

Answer any question or concern related to Merchant Center with these helpful resources.

Learn more

Performance Max

Set up a Performance Max campaign

Today’s shoppers are tapping into an ever-growing number of places online and in-store to find what they need. Maximize your reach and meet more customers wherever they're shopping. Performance Max allows advertisers to access new inventory, formats, and audiences across all Google channels including YouTube, Search, Discover and more.

1. Verify and claim your website

Create a Merchant Center account, then claim and verify your website.

2. Upload your products

Once you’re set up on Merchant Center, upload your product data so shoppers can see your product details, like the product image, price and availability.

3. Create your campaign

Link your Merchant Center and Google Ads accounts. Set up conversion tracking and audience signals to start your first Performance Max campaign.

Additional resources to take your reach further

Merchant Center support

Get expert support as you create and manage your campaign.

Learn more

Search Ads

Set up a Search ads campaign

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps.

1. Create your text ad

In just a few minutes, you can write a text ad that tell people what you offer.

2. Choose your audience

Connect with potential customers by selecting relevant keywords people are searching for on Google.

3. Set your budget

Set a daily budget, and pay per click. You’ll never pay more than your monthly max.

Additional resources to take your reach further

Ensure that potential shoppers find your brand, consider your products, and click through to purchase.

Search Ads support

Get help setting up your Search Ad campaigns.

Learn more

Buy on Google

Get started with Buy on Google

Help customers shop effortlessly with you across Google at home, on mobile, or when shopping with their voice.

1. Create a feed

Upload your product data in Merchant Center.

2. Setup your store

Configure your business settings: shipping, taxes, branding, returns.

3. Publish your listings

Start selling your products directly on Google.

Additional resources to take your reach further

Buy on Google Quickstart Guide

Learn how to sell your products directly on Google with this helpful resource.

Learn more

Local inventory ads

Set up your local inventory ads campaign

Let nearby shoppers know what you have in stock, driving more sales in your physical store.

1. Set up your accounts

You need three separate accounts to run local inventory ads: Merchant Center, Google My Business Locations, and Google Ads. In Europe, Local Inventory Ads can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on other surfaces the CSS has opted in to. You can find a list of CSS partners here.

2. Enable the local inventory ads program

Log in to your Merchant Center account. Enable local inventory ads in the Merchant Center Programs tab.

3. Create, register, and submit feeds

Use Merchant Center to create and submit a local product inventory feed.

Additional resources to take your reach further

Google Ads support

Get expert support as you create and manage your Ads campaigns.

Learn more

Manufacturer Center

Set up your Manufacturer Center account

Provide up-to-date, accurate product info to Google, making it available to potential customers wherever they’re searching.

1. Create an account

Once you’ve determined eligibility, create a Manufacturer Account using your business details.

2. Upload your products

Prepare your product data to submit through a feed, or work with a data partner to upload your product info.

Additional resources to take your reach further

Quickstart setup guide

Everything you need to know to get Manufacturer Center setup, fast.

Learn more