Analytics 360 Suite overview: Marketing analytics for a multi-screen world.
Marketers and analysts require fast and complete data sets to see what’s happening across all customer touchpoints, channels, and devices. Understanding the full context of a user’s multi-screen journey — instead of measuring only a session, single device, or the last-click — has become essential.
Measure today’s changing customer journeys
The new Google Analytics 360 Suite can help. This video covers how the powerful enterprise marketing analytics solution gives marketers and analysts insight into modern measurement innovations to:
- Gain a deeper grasp of online and offline buying behavior
- Create more personal experiences for customers across all screens and channels
- Boost marketing ROI with new, more powerful strategies